Email Marketing For Business Owners & Marketers

Email marketing an extraordinarily powerful marketing tool...if used correctly.

The purpose of this course is to assist you to understand:

  • The key technical concepts of Email Marketing
  • The key elements of a successful Email Marketing strategy
  • How to buy the tools and services you need
  • The production process for each email

Who should attend:

  • SME owners, marketing, branding and PR managers
  • Communication managers within organisations

Course structure:

The course consists of 8 hours, which may be divided into 2 4-hour sessions, or a single session of 8 hours.

The course focuses on strategic planning and implementation, not technical steps, so it is NOT suitable for IT personnel who are not directly involved in branding, marketing and communication etc.

The course pack includes:

  • Email marketing manual
  • A copy of the PowerPoint presentation
  • Job descriptions for roleplayers
  • 1 hour free support for the strategy and scoping stages
  • An action plan for each step
  • A technical guide to Email Marketing tool selection
  • Updates via email

Next course

2-morning course
Dates: 12 & 19 February 2011
Times: 9:00 - 1:00
Venue: Varsity College, Durban North (map)
Cost: R1200 (incl VAT) 

Book now!

Have a question about the course? Call the presenter, Brendon on 082 434 5343.



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Enquire about a custom course

If you would like a custom course just for your staff, contact us, providing your company or organisation details, group size and city.


Free manual


Download the manual and subscribe to be informed of updates in this fast changing area of marketing.

Note: Manual contains only 25% of what is covered in the course (see course pack contents on left)